2: Content Strategy with EA Sports' Matt Franciscovich

It’s hard enough when you’re a brand selling 1 product. EA Sports has multiple games, different sports and all under the same social media umbrella. This episodes takes you behind the scenes of EA’s social media through the eyes of a Content Strategist, Matt Franciscovich. As more and more companies are producing content, Matt gives an inside perspective on the relationship between strategists and social media along with EA’s strategy on game promotion.