12: Balancing Fashion and Social Media with Grungy Gentleman’s Jace Lipstein

There is almost an infinite number of ways to market a product. But, what about a fashion line comprising of multiple different products that are supposed to defy new trends? The age of social media has accelerated fashion in one sense, but also made it harder to stand out in another.With the opportunities endless, it has forced some companies to downsize or totally re-strategize the balancing act of having an online presence versus a physical presence. So, how does someone a successful fashion business and balance their marketing presence? In this episode, I go behind the runway with Grungy Gentlemen’s Jace Lipstein during their fashion week about his business, his partnerships and their social media.