4: Creating a brand from scratch with Nikki Hendry aka ThatHangryGurl

Building a brand from the ground up these days is NOT easy. On this podcast, I chat with TMZ Senior Producer Nikki Hendry about not only how social media has affected TMZ..but also Nikki’s new food brand @ThatHangryGurl. We talk about what it takes to create a brand from scratch, the roadblocks, the fails, and even a few stories from Nikki and Heather’s past.